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Media Resonance Analysis
The value added generated by your campaign and your communication can be measured. We show you its successes and its optimisation potential. By using
communication controlling
, for example, you can steer the success of your communicative activities optimally. Companies, who want to communicate successfully, measure their performance so that its contribution to value added can be quantified.
The factors are:
Output
(performance measurement) by means of classical quantitative and qualitative media resonance analyses
Outcome
(target group impact) with insights into brands and products via social media analysis, see Topic Tracker
Outflow
(value-added contribution) via integration into existing balanced scorecards after determining the key performance indicators
Needless to say, all the analyses are also to be found in the media portal. There, you can set up the analyses using a dashboard and assemble them to form your own analysis cockpit. This will quickly provide you with an up-to-date overview.
At X-RAY, MRAs are drawn up by a qualified team of trained editors, economists and social scientists. A team of information scientists and linguists gives technical support to the media resonance analyses by providing modern infometric methods at semantic analysis level. Individual MRAs are based on appropriate agreements and code books. The media panel either reflects the articles analysed within the framework of an existing media observation or is defined separately. The reporting is carried out in the form of a PowerPoint presentation with executive summary, methodical explanations, analytical charts, conclusion and, if required, proposals for action.
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